Yendys Neferatum holds the distinction of being one of Brooklyn's true pioneers of natural hair care and the natural hair care product industry. She has managed to consistently redefine herself and her business, transform and grow in the face of every adversity that has come her way. Yendys is steeped in the knowledge of the healing arts and beautification practices of many ancient cultures, which is infused in all of her holistic beautification and natural healing services today. Her clients always leave her presence feeling enlightened and uplifted. She shares tools and wisdom for spiritual growth as she undertakes her daily commitments.
Born in Barbados, West Indies; Yendys was 15 years old when she fell in love with caring for hair. She graduated from Wilfred Academy of Hair And Beauty Culture in 1984 as a licensed cosmetologist. She gain professional hair care experience by working in several Brooklyn salons. After the birth of her first daughter in 1986, she decided to work from home. During her time at home, Yendys embarked on the study of her African history; getting a deeper understanding of the global attitudes about African people and their global and historical contribution. Her cultural and spiritual awareness inspired the idea of owning her own business and living a more natural, healthier lifestyle.
Yendys founded The Cowrie Shell Center in 1991, in East Flatbush, Brooklyn New York. The Center is a home-based business and a holistic wellness facility where Yendys combines the artistry of caring for natural hair with the ancient modalities of holistic healing, and a healthy lifestyle regimen to pamper the total person. Also known as a Natural Hair Healer; she accesses the hair, scalp and overall health of each client. Next, she shares insights on her findings and what protocol needs to be followed in order to achieve optimal health for the client as well as their hair. She has experience in working with all textures of hair. Yendys establishes a loving, supportive relationship with her clients, which gives them the confidence and the motivation needed to help themselves to achieve the results they're seeking. Yendys also facilitates spiritual and emotional counselling for many and has been a pillar in the community for inspiration and beautification. She continues to be a treasured resource for her clients and customers, their families, acquaintances and many others.
For almost three decades, The Cowrie Shell Center has gradually garnered hundreds of loyal clientele from all of the world who appreciate Yendys' artistry and her meticulous care for natural hair. Because of her work, and her clients' nominations, she became the My Salon Scoop 'Ultimate Hairapy' Award winner in 2010. This award honors stylists who exemplify what it means to promote healthy hair practices, quality styling, and above all quality service.
This Brooklyn based, eclectic oasis is also the home of her hair and body product line; Ancient Blends Naturals. Ancient Blends Naturals is an all-natural, plant-based hair and body care product line and an experience. These products were created to facilitate the true nutritional needs of our hair, scalp and body. Ancient Blends has become an internationally trusted brand for natural hair and body care. Her product line includes hair and scalp oils, herbal tea hair treatments, shampoos, natural gels, hair moisturizers, body butters, aroma-therapy mists, natural soaps, and much more. Ancient Blends Naturals can be purchased through her website: www.cowrieshell.com
Yendys Neferatum is also a member of Etsy Artists of Color. Ancient Blends Naturals are also available worldwide through www.etsy.com/shop/AncientBlendsNatural
Yendys' reputation is undeniable and the results of her work is oriented. She exercises professional expertise when advising her clients about their natural hair health and their physical wellness options. She is the facilitator of a natural hair meetup.com group called Newly Natural Roots and also hosts seasonal natural hair care workshops. Yendys travels for bookings to promote her product line as well as to share her 'healthy bodies grow healthier hair' message. Her workshops are in response to the hundreds of questions she receives from women and men across the country looking for answers and guidance about caring for their natural hair and maintaining the health of their bodies.
Yendys is a loving wife and the proud mom of two amazing young ladies. She enjoys gardening, guiding nature walks, belly dancing, biking, creating sacred spaces and being able to create magic in the world one day at a time.
The Cowrie Shell Center is definitely one of Brooklyn's own 'go to spots.' Any time spent with Yendys Neferatum has been lovingly coined 'The Yendys Experience'...a soul touching journey! http://www.cowrieshell.com #wondrouswoman #lifteveryvoiceandsing